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Bud Light: How to F*ck up a Beer Brand 101. Regards, ????
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Article
https://www.dailymail.co.uk/news/article-11956593/Bud-Light-marketing-VP-said-wanted-update-fratty-branding-days-Dylan-Mulvaney-ad.html
Bud light short video
https://youtube.com/shorts/abG81iJ94Ug?feature=share
Bud light sales rep video
https://twitter.com/bennyjohnson/status/1645888847518089218?t=SrRrkWpaSSemvgQ1r9-zBA&s=19
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@marcusmiller5443 Says:
I honestly think people drinking less is a good thing, and the sales men and associates have other job options. I don't feel bad for job losses, when it comes to distributing poison. Just sayin'.
@marcusmiller5443 Says:
So, when she says Dylan was meant to be a reflection...does this mean SHE'S a tr4!nsy?
Or, did she ACTUALLY think normal men and women would be swayed by a tr4!ny, seeing 'themselves in him'?
Doesn't matter what she thought, really...she was wrong.
@CaptainB1994 Says:
I'm no business expert but even I know you NEVER piss off your core demograpic.
@2805976 Says:
First ever female marketing VP idea ended really well.
@joehamn3145 Says:
Hope she doesn't work for bud any more 🤔
@symbiote1982pk Says:
Wait....Bud Light is beer?!? I thought it was wiper fluid.
@FurtzdeBooty Says:
business woman..............................................................................................................................................................................sure
@The.Mr.JBiggs Says:
Anyone notice how when asked what her marketing strategy was she didn't say what they'll do but who they want to reach and who the demographic was meant to focus on, where is the plan of action and how it will be implemented?
@The.Mr.JBiggs Says:
Dylan Mulvaney is from San Diego so I call bullshit that Dylan has never heard of March Madness. You're Gay/ Trans not blind and deaf
@DasVaultmeabeer Says:
How long is it going to take to noticed the more you give women power the more the decline of your Society happens 🤔
@nikolehtonen3747 Says:
Brand was in decline so i had genius idea make it decline even faster.
@356Krisu Says:
Ah yes, let's be inclusive in alcoholism
@j.p.l1237 Says:
When will they learn that being on the right side of history isn’t always profitable
@JumpCutThis Says:
Ironically AB announced yesterday (7/27/2023) they’re laying off 350 employees and their market share continues its meteoric plummeting.
The employees who lost their jobs should get every single bit of ole horseface’s golden parachute.
@potzec Says:
rofl anheuser-busch stock has plummeted. Very nice. Hasnt been this low for 13 years big kek.
@Daithai96 Says:
I was ready to disagree with you until I heard that daft bitch speak!
Mind you, Kid Rock et al, have probably done more to advertise them than anything they could've paid for.
@leehowell329 Says:
Did that woman just call some of the most brilliant ad campaigns in history “out of touch humor”?
@trentweston8306 Says:
8:57 I've thought the same thing.
@StonesAndSand Says:
6:20 States the LAST quarter of 2023.....ummmmmmmm, I don't think so.
@Samuel-vw4yv Says:
They made the beer gay
@ghostrider2664 Says:
So now women arent only fucking shit up for men, theyre fucking shit up for trans people....AND beer!
Do they ever stop?
@hypter8425 Says:
How the fuck did that VD sell herself in when applying for that position? She has the karisma of a stone, and not even a pretty stone xD I guess that's why her ideas has been sinking rather than elavating lol. And as she says, there's more work to do, but I doubt that work will be done by her xD
@gooner72 Says:
Mate, at 10 minutes into the video, why did you show that, it made me angrier than I already was🤮🤮
The bud brand can knob off!!!!
@gooner72 Says:
How to fuck up a well established, immensely popular company and alienate your customer base in 5 minutes........
Note the "rainbow" behind her head in the interview, a bit suspect if you ask me.
@truthseeker8159 Says:
To be fair, that crap doesn't sell well here in the UK anyway. It's weak, tasteless piss water. I'll never understand why that crap sells so well in the USA, I tried some truly amazing beers while I was there! Probably time the brand died a death anyway!
@jamesdavies8289 Says:
Probably didn't need to go to harvard to learn how to sink a company.
@ultramaximusreviews Says:
And now she has been fired LOL
@asyashi_ Says:
wait you’re actually arguing this point? i thought you were joking… looks like this channels gone down the shitter
@keefmeister77 Says:
Alissa is a marketing expert from Harvard. That's like being a tall midget.
@sullyoutdoors1824 Says:
And that's when you know.... We fucked up🤣
@ChunkSchuldinga Says:
Their most politically neutral and accepting slogan ever was "This Bud's for you." Why they would think that's exclusive elitism is insane.
@LifeInPink999 Says:
So I’m an heterosexual woman (must clarify it nowadays), I don’t drink alcohol and find the beer the least appealing by taste (to me). So not a beer expert, but if you want to merchandise it to woman shouldn’t you peek a woman as the face of the campaign?
@Okefenokee38 Says:
Women ☕️ hahahaha
@robinson52d Says:
So a company allowed an out of touch Uber liberal to fuck shit up for them which pissed off a bunch of out of Uber conservatives and caused them to act like children. We are truly fucked as a species
@garethb1961 Says:
One person who won't suffer financially is Heinerscheid herself. She'll make her boat load of cash and then get a severance payout. For her edgy progressiveness she'll be rehired by the next corpirates who want to virtue signal, with the story that she was ahead of her time.
@bennynortheast1328 Says:
How until she gets let go? Bets? I think a couple of months.
@Osindileyo1 Says:
The biggest issue is that the ‘creator’ has a huge child audience. They got a children’s ‘entertainer’ to advertise alcohol.
@Xray33033 Says:
Early life check
@RyanSmith6644 Says:
Wait that Bo is a woman? I thought they were trans too. Oops
@pr9039 Says:
I just realized that Australians aren't Europeans... I mean in some way I always knew this, but it just hit me like... Yeah
@awefunbit7881 Says:
The Alissa VP is now can get a job anywhere for woke, she just made her Career , Amazing she messed up bud light totally and still personally win , her career is now on fire for woke companies
@tangomoggynoengi8518 Says:
The only purpose that diet beer works for is... cleaning toilets, straight from the can... into the can...! 😂
@Mark_87 Says:
Budweiser has always been for the gays 🤷♂️😂
@markc1548 Says:
Next bud light advertising campaign "WE WANT THE FRAT BACK"
@atlusfox1531 Says:
To be honest who cares. Really it shows how much people can be overly dramatic. Just imagine if folk reacted like this over Spuds Mackenzie? If no one likes the beer because of some advertising fopaux then fine, don't buy it anymore and move on but I have seen people really freak out. Vandalizing store displays throwing away years of memorabilia. Jeez and they bitch about the left being snowflakes.
@_XR40_ Says:
Everyone in the comments seems to be making the same mistake: _There is no LGBT "community"._ The trans activists are getting away with crap because they attached themselves to the LGB movement - And the LGB movement was too dumb to realise that they've been hijacked by their natural enemies. Seriously, absolutely nothing is more anti-gay than the "trans" movement, but they've managed to latch on to the public's willingness to accept gays for their own purposes. It's like one of those weird parasitic animals that live underneath another animal's skin...
@_XR40_ Says:
Fact is, the only reason people ever drank _Bud Light_ was because it was cheap and everywhere. You could walk into _any_ store _anywhere_ and pick it up without thinking about it. The mistake was that they made people think about it - And it just isn't good enough for people to buy if they think about it...
@frankensteinracing3520 Says:
Not bad at time of comment they have lost somewhere between between 1.5 and 6 billion on the stock exchange
@thorshammer8033 Says:
Don't forget to look up every other product these idiots make.
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